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clicking is so 90s!

Published on 12.6.09 Leave your thoughts »

a website which navigated through voice & motion. it's not as exciting as xbox project natal. but i do feel de joyment and pleasure playing around with it. and you'll feel the freedom without a need of using mouse and probably keyboard to some extend. 

here you go the video demo.



we used to see these cool thing as early as in minority report. and ya. it's happening gradually now. let see. 

ivansoba

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ame 2009

Published on 30.5.09 Leave your thoughts »

a few colleagues and i were in a 2-days conference ame 2009 (asian marketing effectiveness festival) as young observer the week just passed. personally i like the name of young observer - young with big believe / passion in digital communications and advertising. 



great speech from jeffery cole on  new media platform. i'm totally with him that all digital content should be free in the nearer future with the support of advertising. 

measurement. effectiveness. roi. were words throwing around more than a few time. which should turn us into the digital stream and shape the coming years of advertising... (tho. i don't think it's going to happen in hk sooner or later) 

and great case study of award winning - yellow treehouse. a great demonstration of bringing the product alive. well done tapping into the conversation. and they did created the utility for audience. (um... will the same ideas buy in from local client in hk...... finger crossed)

the treehouse (photo searched from flickr)



the treehouse tvc


more photo @ flickr

official site @ yellow treehouse

ivansoba

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let's collaborate

Published on 21.5.09 Leave your thoughts »

while youtube did de symphony orchestra which demonstrated a good case for interaction. engagement. collaboration. 

another case of collaboration project by bbc blast studio. an experiment in creativity. i'm amazed with the installation they did. and how people can take part of it through internet across the globe. 

tho. every interaction we can make through internet is so simple. but as it's reflected as nearly real time. so. it make it a bit more exciting to see de respond. 

people can play around with four different installation - mark. print. mould. tone

a little trick which make me feel more exciting. i'm going live in 2 sec. for the mark injection. 



but this is my favorite. simple but nice. music lighting. 


check this out at blast studio

and here's de blast official site

ivansoba

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viral enough??

Published on 9.5.09 2 appreciated comments »

can't remember since when. many times in de industry. we always being asked to do something viral yet most of de time. have we think about isn't viral de right way to do. and have we think about if de piece of work could get de viral effect. and more critical. are we putting enough resource?? there aren't many of susan boyle esp. in hk.

last week. t-mobile continue another wave of their viral campaign following de t-mobile dance launched early this year. they invited their mobile users (through sms i guess) as well as mass audience through announcement on tv. youtube... etc. to go trafalgar square @ a particular time. no one know what's going to happen. and this time. it's about to sing a song. hey jude. how sweet. more than enough to leave a smile on every one face. and perfectly fit de campaign theme. life's for sharing. 



in case if you haven't came across the t-mobile dance. here you go. guess the team has been putting a lot of effort. 



and interestingly. came across this from adage about the traffic ranking of viral video which told us it seems viral video with dancing elements seems to be more popular. well... will see if de t-mobile sing alone could get up on de table in follow weeks. 

btw. do check out de trident beyonce one. it's very nice again. and cadbury eyebrow which is very funny.



and in hk. langham hotel just launched a viral campaign which will feature a series of viral video - "big deal" and here's de episode 1. well... much appreciate for de effort and nice try. but i just question could it take off. will see in couple of weeks.


ivansoba

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who're you talking to?

Published on 22.4.09 Leave your thoughts »

interesting. what if we can get one out there @ lkf...... i need taxi taxi...... 



ivansoba

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uniqlo parka style 1000

Published on 18.3.09 Leave your thoughts »

it's again... my favorite uniqlo... i have to admit that i basically just love all their campaigns... i know... bias...... 


but again... this parka style 1000 campaign is really nice... it just make the brand feels more fashionable... and again thanks for the colorful styling... 

i like the fact that they really did 1000 different sets of style (i believe they did as i tried couple ones...) and through their fashion map. i can instantly jumping around the movie and the particular styling and check out the product details...




and a little touch up with the map browsing function...


who said that digital can't sell product or drive through retail... personally for me... it increased much my intention to check that out @ store......

and the cm is good too.

ivansoba

useful links:
www.uniqlo.com/uniqlo1000/map/
www.uniqlo.com/uniqlo1000/cm

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adidas women - meMyself

Published on 21.2.09 Leave your thoughts »

my team and i were working hard lately for a couples of campaigns. one of them has just been launched early this month - "adidas women meMyself". and we already observed quite a good response. it's very encouraging and let's keep going.




the direction of adidas women is about meMyself. it's about how women understanding themselves. and how sports play and help them in their live. and all these should be different for every single women. 

as far as we would like to create the intimacy with women. we thought horoscope would be a good vehicle to bridge the women as we observed that women do highly attended to it. by registering  at the adidas women website through a series of test to identify your personality. you will be receiving an personalized "me-id" both in online and mobile platform.

and by having the "me-id". weekly tips and recommendation will be send to your mobile @ your finger tips. and what's more. by showing your "me-id" on mobile when purchasing in adidas retail. you can enjoy 80% discount. 

useful links:
website: http://www.adidas.com.hk/memyself
mobile site: http://m.adidas.com.hk

ivansoba

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