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a few colleagues and i were in a 2-days conference ame 2009 (asian marketing effectiveness festival) as young observer the week just passed. personally i like the name of young observer - young with big believe / passion in digital communications and advertising.
great speech from jeffery cole on new media platform. i'm totally with him that all digital content should be free in the nearer future with the support of advertising.
measurement. effectiveness. roi. were words throwing around more than a few time. which should turn us into the digital stream and shape the coming years of advertising... (tho. i don't think it's going to happen in hk sooner or later)
and great case study of award winning - yellow treehouse. a great demonstration of bringing the product alive. well done tapping into the conversation. and they did created the utility for audience. (um... will the same ideas buy in from local client in hk...... finger crossed)
the treehouse (photo searched from flickr)
the treehouse tvc
more photo @ flickr
official site @ yellow treehouse
ivansoba
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