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can't remember since when. many times in de industry. we always being asked to do something viral yet most of de time. have we think about isn't viral de right way to do. and have we think about if de piece of work could get de viral effect. and more critical. are we putting enough resource?? there aren't many of susan boyle esp. in hk.
last week. t-mobile continue another wave of their viral campaign following de t-mobile dance launched early this year. they invited their mobile users (through sms i guess) as well as mass audience through announcement on tv. youtube... etc. to go trafalgar square @ a particular time. no one know what's going to happen. and this time. it's about to sing a song. hey jude. how sweet. more than enough to leave a smile on every one face. and perfectly fit de campaign theme. life's for sharing.
in case if you haven't came across the t-mobile dance. here you go. guess the team has been putting a lot of effort.
and interestingly. came across this from adage about the traffic ranking of viral video which told us it seems viral video with dancing elements seems to be more popular. well... will see if de t-mobile sing alone could get up on de table in follow weeks.
btw. do check out de trident beyonce one. it's very nice again. and cadbury eyebrow which is very funny.
and in hk. langham hotel just launched a viral campaign which will feature a series of viral video - "big deal" and here's de episode 1. well... much appreciate for de effort and nice try. but i just question could it take off. will see in couple of weeks.
ivansoba
it would be a positive campaign under such economic circumstance.
somehow i feel 毛管棟 watching so many ppl singing Hey Jude with their smiles on.
13elle. haha. they probably should choose another song. but guess hey jude is just de right song. it's definitely a positive campaign. and i do think brand who do these in the tough time will be more easily buy in their audience.