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it's again... my favorite uniqlo... i have to admit that i basically just love all their campaigns... i know... bias......
but again... this parka style 1000 campaign is really nice... it just make the brand feels more fashionable... and again thanks for the colorful styling...
i like the fact that they really did 1000 different sets of style (i believe they did as i tried couple ones...) and through their fashion map. i can instantly jumping around the movie and the particular styling and check out the product details...
and a little touch up with the map browsing function...
who said that digital can't sell product or drive through retail... personally for me... it increased much my intention to check that out @ store......
and the cm is good too.
ivansoba
useful links:
www.uniqlo.com/uniqlo1000/map/
www.uniqlo.com/uniqlo1000/cm
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