ivansoba

my team and i were working hard lately for a couples of campaigns. one of them has just been launched early this month - "adidas women meMyself". and we already observed quite a good response. it's very encouraging and let's keep going.

the direction of adidas women is about meMyself. it's about how women understanding themselves. and how sports play and help them in their live. and all these should be different for every single women. 

as far as we would like to create the intimacy with women. we thought horoscope would be a good vehicle to bridge the women as we observed that women do highly attended to it. by registering  at the adidas women website through a series of test to identify your personality. you will be receiving an personalized "me-id" both in online and mobile platform.

and by having the "me-id". weekly tips and recommendation will be send to your mobile @ your finger tips. and what's more. by showing your "me-id" on mobile when purchasing in adidas retail. you can enjoy 80% discount. 

useful links:

website: http://www.adidas.com.hk/memyself

mobile site: http://m.adidas.com.hk

ivansoba

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