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ame 2009

Published on 30.5.09 Leave your thoughts »

a few colleagues and i were in a 2-days conference ame 2009 (asian marketing effectiveness festival) as young observer the week just passed. personally i like the name of young observer - young with big believe / passion in digital communications and advertising. 



great speech from jeffery cole on  new media platform. i'm totally with him that all digital content should be free in the nearer future with the support of advertising. 

measurement. effectiveness. roi. were words throwing around more than a few time. which should turn us into the digital stream and shape the coming years of advertising... (tho. i don't think it's going to happen in hk sooner or later) 

and great case study of award winning - yellow treehouse. a great demonstration of bringing the product alive. well done tapping into the conversation. and they did created the utility for audience. (um... will the same ideas buy in from local client in hk...... finger crossed)

the treehouse (photo searched from flickr)



the treehouse tvc


more photo @ flickr

official site @ yellow treehouse

ivansoba

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15% 25% 50%

Published on 27.5.09 Leave your thoughts »

2009. a year which we've never seen for long with de continuous sales promotion. it seems that the brands just wanna squeeze you till de end of death.

in de past year. how sweet it's to receive extra discount as de birthday gift. however. it's less touched when receiving it. not to de extend when there's already 80% discount on 1st pieces with extra on the 2nd. the 3rd. one out there happening. 


and more at de same time of receiving de birthday gift. another email came through. up to 50% presale......  



what it really means for sending me de gift......

ivansoba

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袋.袋.袋.

Published on 24.5.09 Leave your thoughts »

we all need a kind of bag for a purpose.

for women. it'll be for cosmetic. for travel. for date. for party. etc...... for men. tho. it'll be much less but still. they need it for travel. for date. for photo shoot. 

with my new dc on board lately. i was looking for a 相機袋 but sadly. it's never easy to find a perfect one. so. i've then shift my focus looking for a pouch. and i found that de 菱格 head porter pouch is quite nice. it can carry my ipod. dc. mobile all in one. however. it seems been out of stock for quite a while in most of de 水貨店 in hk......  

while i was a bit depressed by this... i've got another option which excite me - "porter×club king×enlightnenment" multi pounch. but it's kind of a mini version which i could only put either my dc. ipod. or mobile in it... tough choice....... 




photos from B印 YOSHIDA

ivansoba

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