ivansoba

get this news from aman. and at first. guess that there's someway to get the RED A.E. card. it's just so hot... but unfortunately. still. only applicable for british......

well. let's back to this (RED) campaign. obviously another commercial acitivity with PR and charity. but you will still feel like so cool... the red ipod nano. the red GAP tee...... well might be. just as what's stated in their vision......


"(RED) was created by...... to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)^RED branded products. A percentage of each (PRODUCT)^RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.

......

You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)^RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!"

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